by Mr Escobar | Nov 30, 2023 | Blog
THE INTEGRATION OF ART INTO BRAND MARKETING, COMMONLY CALLED “ARTKETING,” IS A SUBTLE AND SOPHISTICATED STRATEGY THAT FUSES THE CREATIVE WORLDS OF ART WITH THE COMMERCIAL WORLD OF BRANDS, ESPECIALLY IN THE LUXURY SECTOR. THIS ALLIANCE, FAR FROM BEING SUPERFICIAL, IS...
by Mr Escobar | Nov 30, 2023 | Blog
WITH THE ADVENT OF ARTIFICIAL INTELLIGENCE (AI), THE ART WORLD IS EXPERIENCING A RADICAL TRANSFORMATION. NOT ONLY IN THE CREATION OF WORKS BUT ALSO IN THEIR MARKETING, AI REDEFINES STANDARDS AND EXPECTATIONS IN THE ART MARKET. THIS INTEGRATION OF AI IN ARTISTIC...
by Mr Escobar | Nov 30, 2023 | Blog
IN AN ECONOMIC CLIMATE MARKED BY UNCERTAINTY AND VOLATILITY, MANY INVESTORS ARE TURNING TOWARDS UNCONVENTIONAL ASSETS. ART, WITH ITS ABILITY TO MAINTAIN AND INCREASE ITS VALUE OVER TIME, IS EMERGING AS AN INCREASINGLY PREFERRED OPTION. THIS ARTICLE EXPLORES WHY AND...
by Mr Escobar | Nov 30, 2023 | Blog
THE ACQUISITION OF WORKS OF ART BY COMPANIES, FAR FROM BEING A SIMPLE AESTHETIC APPROACH, REPRESENTS A MULTI-FACETED CULTURAL AND ECONOMIC STRATEGY. IN FRANCE, CURRENT LEGISLATION, VALID UNTIL DECEMBER 31, 2025, OFFERS A SINGULAR OPPORTUNITY: COMPANIES WHICH INVEST IN...
by Mr Escobar | Nov 30, 2023 | Exhibition, Past
NOWHERE BUT HERE OCTOBER 11 – NOVEMBER 7, 2019 MARSEILLE This is the story of a road trip across the United States in an old Buick. A childhood dream, just like in American movies. Rolling the miles, eating the dust, surveying the great outdoors, in search of...
