Painting in Contemporary Art, a Renaissance?
IN THE VAST AND DYNAMIC WORLD OF CONTEMPORARY ART, A FASCINATING PHENOMENON IS UNFOLDING BEFORE OUR VERY EYES: THE SPECTACULAR RENAISSANCE OF PAINTING. THROUGH THIS CRITICAL PRISM, WE DELVE INTO THE MEANDERS OF THIS RESURGENCE, ACUTELY EXPLORING THE ARTISTS, WORKS AND...
What if art were to serve brands?
THE INTEGRATION OF ART INTO BRAND MARKETING, COMMONLY CALLED “ARTKETING,” IS A SUBTLE AND SOPHISTICATED STRATEGY THAT FUSES THE CREATIVE WORLDS OF ART WITH THE COMMERCIAL WORLD OF BRANDS, ESPECIALLY IN THE LUXURY SECTOR. THIS ALLIANCE, FAR FROM BEING SUPERFICIAL, IS...
The Impact of Artificial Intelligence on the Art Market
WITH THE ADVENT OF ARTIFICIAL INTELLIGENCE (AI), THE ART WORLD IS EXPERIENCING A RADICAL TRANSFORMATION. NOT ONLY IN THE CREATION OF WORKS BUT ALSO IN THEIR MARKETING, AI REDEFINES STANDARDS AND EXPECTATIONS IN THE ART MARKET. THIS INTEGRATION OF AI IN ARTISTIC...
ART, A REFUGE VALUE IN TIMES OF ECONOMIC UNCERTAINTY?
IN AN ECONOMIC CLIMATE MARKED BY UNCERTAINTY AND VOLATILITY, MANY INVESTORS ARE TURNING TOWARDS UNCONVENTIONAL ASSETS. ART, WITH ITS ABILITY TO MAINTAIN AND INCREASE ITS VALUE OVER TIME, IS EMERGING AS AN INCREASINGLY PREFERRED OPTION. THIS ARTICLE EXPLORES WHY AND...
Art, business and taxation: what are the advantages?
THE ACQUISITION OF WORKS OF ART BY COMPANIES, FAR FROM BEING A SIMPLE AESTHETIC APPROACH, REPRESENTS A MULTI-FACETED CULTURAL AND ECONOMIC STRATEGY. IN FRANCE, CURRENT LEGISLATION, VALID UNTIL DECEMBER 31, 2025, OFFERS A SINGULAR OPPORTUNITY: COMPANIES WHICH INVEST IN...